PRESS RELEASE

PRESS RELEASE FOR IMMEDIATE RELEASE June 17, 2004

Youngevity ANNOUNCES THE INTRODUCTION OF VITALE’ THE ULTIMATE JUICE!

San Diego, California – Youngevity, a leading designer and marketer of dietary supplements announced the introduction of Vitale’ today. Vitale’ is an Italian word that means “Full of Life and Vigor”, this product is packed with antioxidants. Antioxidants are compounds which have been shown to quench free radicals in the body. Vitale’ combines more than 14 fruit and vegetable extracts to produce a product that tastes great and has the highest ORAC value of any functional juice product on the market! No other nutrients are added, Vitale’ is purely the whole goodness of a proprietary blend of fruit and vegetable extracts. The USDA recommends 5 to 9 servings of fruits and vegetables per day, which the average American falls short of. Fruit and Vegetable juices can help bridge the gap.

ORAC stands for Oxygen Radical Absorption Capacity. The ORAC analysis, which utilizes Fluorescein as the fluorescent probe, provides a measure of the scavenging capacity of antioxidants against the peroxyl radical. The ORAC test was conducted by Brunswick Laboratories of Wareham, Massachusetts.

Steve Wallach of Youngevity said, “ Vitale’ not only promises value it delivers it, thanks to Brunswick Labs, the value is verifiable! Other functional juice products fail to measure up when compared to Vitale’. “Vitale’ was tested by Brunswick Labs and The results showed a total ORAC value of more than 60,000 and nearly 1,850 ORAC
value per serving.

Youngevity was established in San Diego, California in April of 1997 by Dr. Joel Wallach B.S., D.V.M., N.D., and Dr. Ma Lan M.D. and markets Dietary Supplements throughout the world.

Youngevity expects to begin shipping Vitale’ the second week of July, 2004.

The Functional Juice Market is estimated at more than 1 Billion dollars in sales annually.

Contact: Youngevity, Inc.
Youngevity

Vitale’- Full of Life and Vigor!